Influence of the Match Between Brand Crisis Type and Response Appeal on Consumers' Purchase Intention

doi:10.3969/j.issn.1004-910X.2018.08.018

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Journal of Industrial Technological Economics ›› 2018, Vol. 37 ›› Issue (8) : 139-146. DOI: 10.3969/j.issn.1004-910X.2018.08.018

Influence of the Match Between Brand Crisis Type and Response Appeal on Consumers' Purchase Intention

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2018, 37(8): 139-146 https://doi.org/10.3969/j.issn.1004-910X.2018.08.018

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Received	Published
2018-01-19	2018-08-10
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2023-05-09	2018-08-23

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