Spillover Effect of Product Recall in Auto Market on New Product Performance

Yu Wenling, Bu Lingtong, Chen Lingling, Zhao Jinlong

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Journal of Industrial Technological Economics ›› 2020, Vol. 39 ›› Issue (11) : 120-128. DOI: 10.3969/j.issn.1004-910X.2020.11.015

Spillover Effect of Product Recall in Auto Market on New Product Performance

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