Pricing Strategies for Perishable Goods Considering Dual Reference Effects in a Dual Channel Model

Guo Chunxiang, Liu Yu, Wu Wenjing

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Journal of Industrial Technological Economics ›› 2021, Vol. 40 ›› Issue (3) : 39-46. DOI: 10.3969/j.issn.1004-910X.2021.03.005

Pricing Strategies for Perishable Goods Considering Dual Reference Effects in a Dual Channel Model

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