The Impact of Retailer's Risk Aversion and Fairness Preference on Green Supply Chain Operation

The Impact of Retailer's Risk Aversion and Fairness Preference on Green Supply Chain Operation

Du Jianguo,Dou Pinpin,Zhao Liuwei

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Journal of Industrial Technological Economics ›› 2017, Vol. 36 ›› Issue (7) : 3-9.

The Impact of Retailer's Risk Aversion and Fairness Preference on Green Supply Chain Operation

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