The Empirical Research on Evaluation of Car Brand Assets Using Interbrand Model——Taking SAIC and CHANGAN as Samples

The Empirical Research on Evaluation of Car Brand Assets Using Interbrand Model——Taking SAIC and CHANGAN as Samples

Zhang Tao,Kang Jinli

Journal of Industrial Technological Economics ›› 2016, Vol. 35 ›› Issue (5) : 42-51.

The Empirical Research on Evaluation of Car Brand Assets Using Interbrand Model——Taking SAIC and CHANGAN as Samples

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