Research on the Pricing of Multi-channel Supply Chain Under the Competition Between the Traditional Brand and the Net Goods Brand

Li Jingfeng,Zhang Wenjing,Wu Jiangbo

Journal of Industrial Technological Economics ›› 2017, Vol. 36 ›› Issue (3) : 107-115.

Research on the Pricing of Multi-channel Supply Chain Under the Competition Between the Traditional Brand and the Net Goods Brand

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