Brand Positioning and Brand Image Comparison of the Domestic Car Market——Based on MDS and Biel's Model

Brand Positioning and Brand Image Comparison of the Domestic Car Market——Based on MDS and Biel's Model

Han Yudong,Zhao Ruiqi

Journal of Industrial Technological Economics ›› 2017, Vol. 36 ›› Issue (3) : 20-27.

Brand Positioning and Brand Image Comparison of the Domestic Car Market——Based on MDS and Biel's Model

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