The Influence of Operating Performance Feedback and Environmental Uncertainty on Advertising Expenditure

The Influence of Operating Performance Feedback and Environmental Uncertainty on Advertising Expenditure

Song Tiebo,Zhong Xi,Chen Weihong

Journal of Industrial Technological Economics ›› 2017, Vol. 36 ›› Issue (6) : 79-86.

The Influence of Operating Performance Feedback and Environmental Uncertainty on Advertising Expenditure

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