Analyze to mediating effects of recommended popularity in online medical platform

doi:10.3969/j.issn.1006-7795.2022.03.020

Journal of Capital Medical University ›› 2022, Vol. 43 ›› Issue (3): 456-462.doi: 10.3969/j.issn.1006-7795.2022.03.020

• Basic Research • Previous Articles Next Articles

Analyze to mediating effects of recommended popularity in online medical platform

Yang Zhiyuan¹, Wu Yuxuan², Qiao Qingyu³, Liu Xiaoli^4*

1. Grade 2014, Peking University Health Science Center,Beijing 100084, China;
2. Grade 2019, School of Medicine,Tsinghua University,Beijing 100084, China;
3. Grade 2019, School of Business Beijing Technology and Business University,Beijing 102488, China;
4. Department of Medical Engineering, Beijing Obstetrics and Gynecology Hospital, Capital Medical University, Beijing 100026, China

Received:2022-01-06 Online:2022-06-21 Published:2022-06-01
Contact: *E-mail:18611780617@ccmu.edu.cn

Abstract

Abstract: Objective To analyze the mediating effects of recommended popularity on the professional titles of doctor and the tier of hospital in online consultation. Methods The data of an online medical consultation website were collected by web crawler, and the mediating effect model was used to analyze the mediating effect on recommended popularity by using catalog regression. Results Whether or not to consider the hospital department,for the price of consultation, the recommended popularity had a partial mediating effect on the professional title of doctor and a suppression effect on the tier of hospital,the contribution of mediating effects of recommended popularity to the total effect was 34.2% and 35.6%. For the number of online consultations, the recommended popularity had a complete mediating effect on the doctor's professional title if the hospital departments were not considered. When the hospital departments were considered, the recommended popularity had a partial mediating effect on the doctor's professional title,the contribution rate was 54.1%; but the influence of the tier of hospital on the number of consultations was completely replaced by the recommended popularity. For the satisfactory evaluation, the doctor's professional title was completely replaced by the recommended popularity. Conclusion The doctors should try to improve recommended popularity in medical service, in order to reach a win-win situation between doctors and patients.

Key words: mediating effects, recommended popularity, online consultation, CATREG

CLC Number:

R197

Yang Zhiyuan, Wu Yuxuan, Qiao Qingyu, Liu Xiaoli. Analyze to mediating effects of recommended popularity in online medical platform[J]. Journal of Capital Medical University, 2022, 43(3): 456-462.

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Analyze to mediating effects of recommended popularity in online medical platform

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